The Duck Call

• Okay, okay, we get it—mobile is a big deal. But what can a busy nonprofit do to get in the mobile game? Ilana Kavadlo on AdLibbing describes some useful tools from Google (www.HowToGoMo.com) that let you evaluate the mobile-friendliness of your current site and identify ways you can improve the experience.
• Take a good, hard look at your mission statement—is it doing enough to communicate the important, exciting work your nonprofit does?

• Just who makes donations on their mobile phone? Pew Internet’s latest study, looking at people who gave to the “Text to Haiti" campaign, provides some interesting insights.
• Want a fancy-pants map on your website that easily demonstrates your organization’s reach and impact, but can’t afford an expensive custom solution?

Ah, the new year! Time to look ahead, set aspirational goals, and view the world with renewed optimism. While we Ducks are loath to make predictions (Ducks generally prefer to live fully in the moment), we’ve observed a few trends in 2011 that will likely affect your nonprofit’s communications in 2012, if they haven’t already.

As if the holidays weren’t enough to stress a girl out. According to Network for Good, 33% of giving will happen in the last three days of the year alone.

It’s a hopeful statistic (So much more we can still raise!)—but a crazy-making one (All that pressure on just three days? Where are my Tums?).