I recently asked a number of our clients from the past 10 years or so to participate in a survey so we can assess the outcomes of Big Duck’s branding work. (We Ducks have a practice of regularly reconnecting with past clients to assess how effective our work was, as any serious practitioner should, and using that research to refine or confirm our approach.)
March Madness is winding down, spring training season is officially wrapped, but it's still a good time to stretch those nonprofit communications muscles. Here are some highlights of the workshops we're giving in April and May—here at Big Duck, online, and beyond:
I started Big Duck in 1994. I worked out of my living room for the first six months, and for just about anyone who would hire me. But pretty fast there was more work than I could handle alone, and I started hiring people.
While working with Big Duck on a rebrand for Families of Spinal Muscular Atrophy, where she works as the Communications Manager, Megan Lenz had to figure out the most efficient and effective way to coordinate and integrate feedback from her colleagues. Having settled into a working system, Megan agreed to share some dos and don'ts for handling internal feedback during a rebrand.
Where can you try on Google Glass, talk about the impact agile developing is having on nonprofits, and participate in something called the Geek Games? Why, the Nonprofit Technology Conference (NTC), of course!
What do all sustainable fundraising strategies have in common? Diversity. In other words, yes, that old adage about not putting too many eggs in one basket applies to the nonprofit sector. Like most long-term investments, diversifying your funding and prioritizing your individual donors is as important and worthwhile as it is difficult to implement, the sort of thing that's all too easily forgotten amidst the more urgent demands of your day-to-day work. Here's what you can do to make the process as successful and pain-free as possible.
Fundraising. It’s why so many nonprofits communicate and a necessary ingredient to support your mission. Some organizations are lucky to have donations pouring in, while others have to work quite hard it. Whether getting those new gifts comes easy or hard for you, most organizations struggle with keeping donors. The problem: donor retention.
I wrote "Brandraising" hoping that people would adapt the principles in it to help nonprofits of all shapes, sizes, and missions communicate more effectively. I recently met Scott, who did exactly that, so I asked him to share his experiences here. -Sarah
Next week more than 1,700 nonprofiteers will make their way to DC for NTEN's 2014 Nonprofit Technology Conference (aka #14NTC). This will be my eighth year attending and I always welcome it with excited jazz hands. It’s an amazing chance to learn new ideas, meet amazing people, discover new products, and bond up a storm.
We Ducks are looking forward to a slightly less snowed-over pond in the coming months, aren't you? If you're thawing out and ready to get moving on building those nonprofit communications skills, here's some highlights of great webinars and workshops we're giving—here at Big Duck, online, and beyond: