I wrote "Brandraising" hoping that people would adapt the principals in it to help nonprofits of all shapes, sizes, and missions communicate more effectively. I recently met Scott, who did exactly that, so I asked him to share his experiences here. -Sarah
Next week more than 1,700 nonprofiteers will make their way to DC for NTEN's 2014 Nonprofit Technology Conference (aka #14NTC). This will be my eighth year attending and I always welcome it with excited jazz hands. It’s an amazing chance to learn new ideas, meet amazing people, discover new products, and bond up a storm.
We Ducks are looking forward to a slightly less snowed-over pond in the coming months, aren't you? If you're thawing out and ready to get moving on building those nonprofit communications skills, here's some highlights of great webinars and workshops we're giving—here at Big Duck, online, and beyond:
Here at Big Duck, we definitely believe in living one's brand. But sometimes it’s easy to forget what that means outside the context of strategizing and direct mailing and Tweeting.
People are invited to join nonprofit boards for all sorts of reasons. Maybe they have useful professional skills, they’re connected politically or socially, or they give regularly, for instance. And being asked to serve on a board is an honor: it means someone believes that you’ll make a meaningful contribution, and that you can handle the responsibilities of governance.
It probably comes as no surprise that I care about communicating well. After all, I am a Project Manager at a communications firm.
Last February, I shared five approaches to keep your donors engaged —and I continue to see lots of posts about the growing challenges nonprofits face trying to keep their donors engaged.
Awhile back, we had a pickle competition at Big Duck. Everyone brought in their favorite pickles, we had a blind taste-test, and then we scored each entry for flavor and crunch. One of our talented art directors, Rebecca Hume, subsequently created this information visualization to show us how they stacked up.
If you're ready to sharpen your communications mojo this winter, here's some highlights of great webinars and workshops we're hosting or participating in—here at Big Duck, online, and beyond:
Rebranding processes can be miraculously transformative or deeply unproductive; I’ve seen several examples of both. In a few (rare) cases I’ve even heard stories about rebrands that set an organization back-- usually by alienating donors, clients, staff people.