Branding livestock with a rancher’s unique mark to distinguish them from other ranchers’ stock was common practice long ago. Perhaps that’s why up until quite recently, people thought of rebranding as just a logo change. Although few of us have ranching experience, the term ‘branding’ has taken root and been adopted by individuals and organizations alike.
With the A/C on full blast and iced coffee in hand, it’s hard to think about the negative wind chill and cups of hot cocoa that await us come December. But as one of Big Duck’s resident fundraising fiends, year-end campaign season--AKA “a nonprofit’s most financially rewarding time of the year”--is always on my mind.
Even though we're still sweltering through a sticky July, it's time to start gearing up for the 2015 Nonprofit Technology Conference, taking place next March in Austin. As NTC veterans, Big Duck's president Sarah Durham and vice president Farra Trompeter have submitted two session proposals each. Now, we need your help
“I know our organization needs to rebrand– but how do I build buy-in from others on our staff and board?” This is probably the question I get asked most frequently when I give a workshop or speak on a panel about nonprofit branding. Getting everyone on the same page about a significant change in communications takes time and patience; that’s for sure.
With record-breaking temperatures and weekend getaways, your website may not be top of your mind these days. But the summer can be a great time to reflect and experiment before the busy days of back-to-school and year-end fundraising sneak up on you.
Nonprofits increasingly seem to be rebranding as a way to reach external audiences–particularly donors– more effectively. But changing your communications can be expensive, time-consuming, and scary. Will it be worth it?
Nonprofits have had websites since the Internet first sprouted pages for organizations over 20 years ago. Does your site still feel and look like it’s a child of the '90s or has it kept up with the times—in both who your organization is now and current user experience trends?
So...did we win?
That's usually the first question on everyone's minds at the end of a big campaign push. Unfortunately, it's not always easy to answer—and it's not even the most important question.
When an organization is rebranding, the board’s involvement is critical, and, to be totally honest, very tricky. The board needs to feel confident that the organization’s new brand and communications materials are reflective of their point of view, which can be very different from staff’s. Staff members want to shape and direct the new brand because they have to live with it. They also know from experience what will and won’t work, in practical terms.