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Blog Posts: February 2012

February 27, 2012 by Madeleine Milan

Mmmmm... bacon | Weekly Roundup

  • We all know external links are important for getting your website found on the internets, but internal links can help too. Hubspot tells you how.
  • Fundraising events can bring in more than just funds—they can help you engage new supporters, too.
February 23, 2012 by Sonny Mui

The Art of the High-Five

I'm giving complete and total credit for this post to our resident Brit, strategist Madeleine Milan. A couple months ago, I had the opportunity to deliver a high-five to Maddy. I was actually more of a recipient of it. It was loud. And it hurt. Really hurt. But I appreciated it, because it was done with such fervor and authority, that one can't help but feel that whatever the reason for the high-five, I deserved it.

February 21, 2012 by Elizabeth Ricca

How many toes does your cat have? | Weekly Roundup

February 17, 2012 by Elizabeth Ricca

$#*! Your Audiences Say

A few weeks ago, I could hardly glance at my Facebook stream without seeing a new "$#*! people say" video. If you missed the meme, do a little Google searching—there's a video out there for pretty much any group you'd care to name: parents, kids, lawyers, marketers, pet-owners, people in major cities. Here's the New York one (pretty fair, I must say):

February 13, 2012 by Madeleine Milan

Are You Listening? | Weekly Roundup

  • We’ve all heard that listening online (no pun intended) is the first step to developing a social media strategy. But what the heck does it mean and how do you go about doing it? The ever-prolific Beth Kanter has some useful thoughts and tools for you.
  • Pay attention!
February 9, 2012 by Madeleine Milan

Getting Downton with Nonprofit Communications

As a Brit in America, people frequently ask me if I watch Downton Abbey, to which I answer, “Of course I do. The Queen would behead me if I didn’t.”

Seriously though, I do watch Downton Abbey—not because the Queen makes me, but because it’s fun escapist nonsense in a world full of too much seriousness and bad news.

The best part about Downton Abbey isn’t just that it’s trashy fun with a British accent and funny hats, it’s that it’s educational trashy fun with a British accent and funny hats.

February 6, 2012 by Elizabeth Ricca

Go Big Blue | Weekly Roundup

February 2, 2012 by Rachel Hope Allison

Engaging your supporters with online actions

It’s a maxim that nonprofit professionals have heard more and more in recent years: “Thou shalt not treat your supporters like ATMs.”

By this, communications experts typically mean that nonprofits should do more than just ask their supporters for money, and that when they DO ask for money, they should ask for it in a warmer, more personal way.