I’ve been swept up with 2010 Winter Olympics fever over the past couple of days, not because I’m a huge fan of figure skating or ice hockey, mind you, but mostly because my wife is pretty obsessed with the Games (yes, I’m blaming her for my watching sports).
credit: Vancover2010.com
As I started watching the opening ceremony and the subsequent individual competitions, it struck me how the Olympics brand is such a global venture. And I don’t just mean global in the “countries-around-the-world” sense. I mean from a designer’s standpoint, it’s a dream opportunity to design things on a scale that can vary from the size of a pen to something akin to a literal architectural village, across multiple disciplines.
With all the elements that would need to be designed for the Olympics, you can bet that design is one of the first major tasks to be tackled for a host city. Heck, even before a final city is selected, the candidates will design a visual campaign system around the push to be picked. Anyone remember the bids for Chicago or New York City ?
