According to a recent report from Blackbaud, only 25% of nonprofits have a documented content strategy to guide their efforts. Content marketing is a strategy to write, produce, coordinate and share various content types (such as blog posts, social media updates, videos, photos, reports, and infographics) to attract and engage your community.
Wondering what Giving Tuesday is? This year there's been much more buzz about it than ever before. Our buddies over at The Connected Cause wrote a useful overview. Take a gander and start planning for next year.
It's probably amplified by growing up in Texas, but I have a deep and abiding love of good manners. (Like, deep. I may be the last person on earth who enjoys being called ma'am.) So, not many things tickle me more than seeing so many of our nonprofit peers sending out such creative and genuine letters of thanks this week.
With over one billion active users, there’s a good chance some or all of your community lives on Facebook. So how do you reach your supporters and get them to do more than “like” your page? Read the recap, view the slides, and watch the video from a recent event about Facebook marketing for nonprofits.
For years, I’ve noticed that the majority of faces you see in most nonprofits belong to women. Women are the backbone of the social sector! They lead organizations, run departments, and power nonprofits at all levels. In fact, women make up 2/3rds of the nonprofit workforce, yet despite that, we still occupy only 18.8% of the leadership slots at the top 400 charities. Sigh.
A campaign can help you reach a particular audience to take a specific action—and your brand can help! Your brand strategy (especially positioning and personality) gives you the big idea and attributes to guide how you plan, create, and evaluate your campaign. Some nonprofits use campaigns to introduce their brand while others use it to shift or expand the perception of their organization.
Have you started cooking up your nonprofit’s year-end appeal? With Giving Tuesday fast approaching, here are a few of our most popular blogs, designed to help you mix up the right ingredients to sweeten up your fundraising season fast.
Friends of the High Line is looking for a Director of Communications. Could it be you?
One of the great (and terrifying) realities of social media has been the way they’ve broken down the wall between inside and outside of an organization. As a result, it feels like information and conversation ebbs and flows more organically between nonprofit leaders, staff, activists, donors, clients, and interested bystanders.
It’s easy to think of your nonprofit’s communications in silos by internal department: marketing, development, communications all have their own objectives, right? But of course we all know that the audiences we’re trying to reach don’t fit so neatly into these categories.