Posts Tagged ‘audience-centricity’

Storytelling for Grantseekers

October 22nd, 2009 by Sarah Durham

Picture 4

A foundation officer I once worked with complained to me about an executive director who had dropped by the foundation’s office to follow up on his grant request. “Why can’t this guy let the grant proposal speak for the organization?” he quipped. I imagined an anxious E.D. (for some reason, he’s also rain-soaked in my mental image), in desperate need for funding for his organization, trying every means possible to stand out from the pack. In this case, it was clear this strategy had backfired.

I just finished reading the second edition of Cheryl Clarke’s excellent book, “Storytelling for Grantseekers”, and I suspect that E.D. might have been in a much stronger position if he’d read it, too.

(more…)

Leave a Comment

Bookmark and Share

Don’t get my hopes down

September 3rd, 2009 by Sarah Durham

As a native New Yorker and ardent straphanger I’m particularly aware of subway-related communications. Here’s a recent “Subtalk” (a communications outlet for the Metropolitan Transit Authority):

2015??

2015??

Now, I pride myself on being positive- and particularly strive to be one of those New Yorkers who dispels the myth that New Yorkers are a surly, rude breed in general. But this campaign brings out the crank in me without fail.

(more…)

Leave a Comment

Bookmark and Share

Don’t be afraid to tell it like it is

July 21st, 2009 by Sarah Durham

Years ago, everyone came to meetings wearing suits, met in conference rooms, and worried that if they revealed too much of themselves at work they’d be seen as less professional or credible. These days, it just ain’t so: the more you’re authentic and transparent, the more people seem to trust you… it most contexts, that is.

Kivi Leroux-Miller has some useful insights on this topic in her blog entry on Mixing Your Work and Personal Life Online.

One interesting by-product of this movement toward the more personal is the rise of slang in professional contexts and other forms of colloquial communications. Instead of gently asking Americans to become video volunteers, for example, All for Good created the “The World Sucks: Help it Suck Less” video which pokes fun at nerdy, agoraphobic YouTube nerds in an effort to boost volunteerism.

(more…)

Leave a Comment

Bookmark and Share