Duck Call

• To get the most out of your organization’s presence in social media, it’s important to strike the right tone—and Chris Koch on Social Media Today has created a great list of the characteristics that your online “voice” should have. (I’m particularly pleased to see “grammatical” on the list.)
• We know that mobile giving will probably be a big part of our fundraising futures, but is now the right time for your organization to dive in? On The Case Foundation’s blog, Joshua Tabb looks into some of the reasons why nonprofits may want to keep off the mobile bandwagon, at least for the time being.
• On Getting Attention, Nancy Schwartz describes how the New Jersey State Library created a successful advocacy campaign by empowering messengers at all levels, from staff to supporters. The Library’s success is a helpful reminder:  everyone at your organization is a communicator, not just those with “communications” or “marketing” in their job descriptions.
• When someone posts a comment to your organization’s website or Facebook page, do you have a strategy for how to respond? John Haydon explains why creating a response workflow is an important part of your social media plan.
• If your organization has a blog, get excited: this month’s Nonprofit Blog Carnival, hosted by Britt Bravo on Have Fun • Do Good, is chock full of links and other goodies to help you make the most of your nonprofit blogging efforts.

Speaking of the Carnival, the September edition will be taking place right here on the Duck Call. So sharpen up your blogging fingers, and stay tuned for more info in the coming weeks.

A weekly roundup of interesting reads from the online world of nonprofit communications. Follow me on Twitter @elizabethricca or check out my Delicious bookmarks for more noteworthy links.