2009 ended on a high note for many nonprofits whose year-end appeals raised more money online than in 2008.
- According to Network for Good, online giving in December 2009 grew 25% compared to 2008.
- According to Blackbaud, it grew 32%.
- The average online gift in December 2009 remained relatively the same as it was in December 2008. The average gift processed via Network for Good was $153 (a 4% drop), and the average gift processed via Blackbaud was $244.17 (a 2% drop)
Because most nonprofits raise nearly 50% of their online donations during the October-December time period, we follow year-end campaigns closely. (We even created a few year-end campaigns for our clients, but more about that in a future Duck Pond issue.)
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