Posts Tagged ‘mobile’
July 9th, 2010 by Elizabeth Ricca
A weekly roundup of interesting reads from the online world of nonprofit communications. Follow me on Twitter @elizabethricca or check out my Delicious bookmarks for more noteworthy links.
Tags: campaign, fundraising, Google, mobile, nptech, password, roundup, social media, storytelling, website
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April 15th, 2010 by Farra Trompeter
I recently joined forces with two other nonprofiteers to co-organize NTEN’s 501 Tech Club New York City, a monthly meetup of nonprofit techies and the people that love them. Last month we dug deep into the topic of mobile communications with awesome presentations from Katrin Verclas of MobileActive.org, Jed Alpert of Mobile Commons, and George Weiner of Do Something.
Here are some mobile best practices I took from their collective wisdom:
- Build your list. Ask for cell phone numbers on all contact and reply forms. Invite Facebook fans and Twitter followers to share their cell phone numbers with you too. As you build your list, be sure to follow best practices regarding privacy and opt-in/opt-out language. The Mobile Marketing Association offers some great advice and suggested language.
- Ask your audience. Like with any new technology or communications tool, make sure it is something your audience wants before you jump in. iPhone apps are cool, but will your supporters really use one?
- Don’t assume you know who is using mobile. With mobile use growing fastest among African-Americans (who are also the most active users of mobile technology), mobile may be a great equalizer in the digital divide (more…)
Tags: foursquare, mobile, nptech, NTEN, social media
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March 26th, 2010 by Elizabeth Ricca
- Randi Zuckerberg, head of Facebook’s marketing initiatives, shares five tips for nonprofits getting started on Facebook in a video interview with Frank Barry of NetWits Think Tank. And she should know—her brother is a Facebook co-founder, after all.
- Text message fundraising has a lot of potential for savvy nonprofits, but as a New York Times article about some of the challenges organizations have faced while raising money for Haiti reminds us, there are still a number of bumps in the road before it has mainstream value as a fundraising channel.
- If you were browsing the Facebook world this week, you might have noticed a bit of a kerfuffle going on over at Nestle’s Facebook page. Using Nestle’s PR predicament as an example, Olivier Blanchard offers tips relevant to any organization faced with a social media crisis.
- Do you use Google Bookmarks? It’s been around a while, but a newly-released list feature makes it a fresh player in the social bookmarking space.
If I’m not careful, Google will own literally all of my online activity before long. I guess that’s the point…
- If you’re frustrated by the limitations of Facebook Insights when measuring your Page’s metrics, here’s a step-by-step guide from Social Media Examiner on how to add Google Analytics to your page.
- Not only has Facebook completely taken over the Roundup this week, but it’s apparently also a menace to public health. Good times.
A weekly roundup of interesting reads from the online world of nonprofit communications. Follow me on Twitter @elizabethricca or check out my Delicious bookmarks for more noteworthy links.
Tags: analytics, crisis management, facebook, fundraising, mobile, nptech, roundup, social bookmarking, social media, STDs
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January 22nd, 2010 by Elizabeth Ricca
- There’s all kinds of crazy going on at Facebook this week, from the introduction of “retweets” to the rollout of analytics for individual posts on authenticated Pages to allowing Facebook app developers to request user email addresses. And while we’re at it, you might need to put up a new profile photo in the coming weeks. Whew.
- Are you a conversationalist? Forrester Research has just updated its social technographics ladder (a visualization that maps out some of the ways in which people participate in social media) to include Conversationalists: the Twitterers and the Facebook-status updaters. As they say, social media is all about conversation.
- Relief efforts for Haiti continue, and text messaging is still the story of the season. Texting makes it so easy to give, but is it easy enough for nonprofits to actually get the pledged funds? The Chronicle of Philanthropy reports on how cell phone companies are working with organizations like the Red Cross to speed up the process, which usually take two to three months.
- Don’t forget: today is your last chance to vote for your favorite nonprofit to win a million dollars in the Chase Community Giving competition on Facebook. Five runners-up will win $100,000 each, so even if the group you support isn’t at the top of the table, it could be worth a click.
- It’s Friday, so today is already pretty darn great, but it gets better: the puppy cam is back!
A weekly roundup of interesting reads from the online world of nonprofit communications. Check out my Delicious bookmarks for more noteworthy links.
Tags: facebook, mobile, nptech, puppies, roundup, social media
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January 15th, 2010 by Elizabeth Ricca
- It’s been quite a week for social media, as the online community reacts and responds to the devastation in Haiti. If you’re looking for information or ways to help, Mark Glaser has compiled a comprehensive list of resources and opportunities on Mediashift.
- Donations through mobile platforms have been pouring in this week in support of the disaster relief efforts, setting records along the way. Text-to-give campaigns, like the one set up by the Red Cross within hours of the earthquake (text “Haiti” to 90999 to give $10), brought in a grand total of over $7 million in less than two days.
- If these recent developments in mobile giving have started you thinking about how to use text messaging in your organization’s next fundraising campaign, check out this handy how-to from Allyson Kapin on what’s involved in setting up a mobile campaign.
- This past Monday was Beth Kanter’s birthday (for those of you who don’t know, Beth is a nonprofit social media guru extraordinaire). In celebration, fellow bloggers threw her an online surprise party, inspiring some interesting takeaways about crowdsourced action from Amy Sample Ward. Happy birthday, Beth!
- Do you FourSquare? The location-based social networking service has been growing by leaps and bounds in recent months, so if you’re feeling inspired to explore some new frontiers for nonprofits in social media, Nonprofit Tech 2.0 has has a few tips. (My colleague Farra and I are in a heated race to be mayor of Big Duck. I’m winning. For now…)
A weekly roundup of interesting reads from the online world of nonprofit communications. Check out my Delicious bookmarks for more noteworthy links.
Tags: crowdsourcing, fundraising, haiti, mobile, roundup, social media
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July 24th, 2009 by Elizabeth Ricca
It might rain all weekend, but the sun will be shining for nonprofits online.
A weekly round-up of interesting reads from the online world of nonprofit communications.
Tags: advocacy, blog, copywriting, fundraising, mobile, roundup, social networking, video, YouTube
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Have you warmed up your online voice lately? | Weekly Roundup
August 6th, 2010 by Elizabeth RiccaSpeaking of the Carnival, the September edition will be taking place right here on the Duck Call. So sharpen up your blogging fingers, and stay tuned for more info in the coming weeks.
A weekly roundup of interesting reads from the online world of nonprofit communications. Follow me on Twitter @elizabethricca or check out my Delicious bookmarks for more noteworthy links.
Tags: blog, blog carnival, campaign, comments, mobile, nptech, roundup, social media
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