Last night I enjoyed a fascinating 501 Tech NYC meeting where Michael Hoffman of See3 Communications and Sara Fusco of Refugees International shared some great ideas about how nonprofits should be thinking about video as part of their communications strategy.
I’m embedding their slides below–so do take a gander. Here are some of my takeaways:
- The first question you should ask is not how long your video should be or how you’ll come up with something so hot it puts the Old Spice guy to shame, but how does video relate to your mission?
- It’s not the number of views that count, but the eyeballs behind those views. Let the goals of your video and who you are trying to reach drive your creation–and how you measure its success.
