Posts Tagged ‘search engine optimization’
February 19th, 2010 by Elizabeth Ricca
- Bet you thought I couldn’t find a tie between the Olympics and nonprofit communications. Well, stand back: on MediaShift, Craig Silverman talks social media with Graeme Menzies, director of online communications for the Vancouver games, who raises some very interesting points about how critical it is to have a flexible approach online tools. Just think: four years ago, as the Vancouver team was putting together its plans and learning lessons from Turino, Facebook was still just for college students, and Twitter was hardly a twinkle in Jack Dorsey’s eye. The takeaway: make sure your approach to social media includes clear goals and a coherent strategy; tactical plans based on specific tools will have a pretty short shelf-life.
- You’ve written your blogs; crafted your tweets; posted your videos to YouTube. On to the next event: live streaming. Joshua Tabb offers some tips for how nonprofits can make use of live video streaming sites like Ustream.tv on Case Foundation’s blog. (Speaking of which, have I mentioned the live-streaming puppy cam? They’ve gotten so big!)
- Facebook not quite cutting it for your nonprofit? Set up your very own social network with the help of these great guidelines on building cause-based communities from Geoff Livingston.
- Jaime-Alexis Fowler has some handy suggestions on NTEN’s blog for making the most of online video, even if your budget and technical know-how is limited. Wield your Flip cam with pride!
- Not an expert at search engine optimization? Begin at the beginning with these ideas for writing search-engine-friendly website copy from Jason Falls on Social Media Explorer.
A weekly roundup of interesting reads from the online world of nonprofit communications. Check out my Delicious bookmarks for more noteworthy links.
Tags: copywriting, live streaming, nptech, puppies, roundup, search engine optimization, social media, social networking, strategy, video
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November 6th, 2009 by Elizabeth Ricca
- If a twitterer tweets and no one responds, did it make an impression?
Maybe! Don’t despair if your social media efforts don’t seem to be generating much buzz—check out these helpful tips from Alexandra Samuel on Conversation Starter for how to foster conversation and respond to the silence.
- Do you personalize your emails? It sounds daunting, but you may be surprised at how much you can do with data you probably already have. This post from Aimy Wiley of the Capital Area Food Bank of Texas gives pointers for tailoring your emails so they get more attention and raise more dollars.
- Google is king of the search castle, but Bing has pretensions to the crown. Have you checked to make sure your nonprofit’s website shows up in Bing.com searches? If it doesn’t, Wild Apricot blog will tell you how to fix it.
- It’s almost the new year, and you know what that means: lots of articles speculating about what’s coming in 2010. David Armano is ahead of the curve with an interesting post about emerging trends in social media.
- Trying to figure out how to engage your community using social media? Consider using social tools in conjunction with your nonprofit’s next event or conference—i On Non-Profits has some ideas to get you started.
A weekly roundup of interesting reads from the online world of nonprofit communications. Check out my Delicious bookmarks for more noteworthy links.
Tags: email, events, nptech, roundup, search engine optimization, social media, trends
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