Could any of the following taglines be used by your organization?
Big Sky. Big Land. Big History.
Building community deep in the hearts of Texans
Holding Power Accountable
A Mind is a Terrible Thing to Waste
Because the earth needs a good lawyer
If you want to be remembered, do something memorable.
Finding a cure now…so our daughters won’t have to.
Filling pantries. Filling lives.
Send a Net. Save a Life.
Nothing Stops A Bullet Like A Job
Telling stories that make a difference
Open hearts. Open minds. Open doors.
A head for business. A heart for the world.
Chances are, the answer is no. A great tagline expresses the big idea behind an organization simply and effectively, in a way that is as unique as possible.
My friend and colleague Nancy Schwartz has, yet again, done a terrific job increasing visibility for this oft-overlooked but powerful communications tool–the nonprofit tagline. To find the organization behind these winning taglines, check out Nancy’s blog here.
