With the exception of the occasional New York Mets baseball game, I tend to tune sports out. So this Saturday, I sat on the couch reading and tweeting, as my partner watched the Gators and the Gamecocks square off in a game of college football. But I couldn’t help but pay attention when I saw words like service, commitment, and integrity come across the screen. It seems that Under Armour (a famous athletic wear brand) is partnering with the Wounded Warrior Project (a nonprofit), to show support for those who have served/are serving in our nation’s Armed Forces.

University of South Carolina players sporting values from the Wounded Warriors Project
According to the University of South Carolina Gamecock’s website:
On November 14, in honor of our troops, the University of South Carolina Gamecocks and University of Maryland Terrapins will wear specially designed head-to-toe uniforms for their Game Day match-ups versus the University of Florida Gators and Virginia Tech Hokies respectively. The teams will take the field in black and desert camouflage uniforms featuring the Wounded Warrior Project logo. The uniforms will also have a unique twist; a core value embellishment – Duty, Honor, Courage, Commitment, Integrity, Country, and Service – will replace the players’ last name on the back of each jersey. Both games will be nationally televised.

