The Duck Call

• Can’t tell a directory from a domain or an inbound link from an internal one? Social Media Today’s list of SEO terms every marketer should know will help you decode them and thirty-six other key words (see what I did there?)
• If you’ve been struggling to get multi-channel fundraising off the ground at your nonprofit, maybe it’s time to consider creating a Chief Donor Officer. Roger Craver explains more in his post on the Agitator.
• When was the last time you cleaned up your email list? If you’d rather not answer, it might be time for a spot of early spring cleaning. As this post on the Big Fat Marketing Blog explains, the more inactive subscribers you send emails to, the more likely it is that internet service providers will brand your messages as spam and consign them to everyone’s junk folders for all of eternity.
• And finally, a Twitter twofer: Twitter launched a new pro-bono advertising program for nonprofits this week and is previewing its new enhanced profile pages with six nonprofits.

The roundup is taking a break for the holidays for the next two weeks, but we'll be back on Monday, January 9, 2012. Until then, you can still get plenty of nonprofit linky goodness by following the Ducks on Twitter: @BigDuck, @BigDuckRachel, @BigDuckSarah, @ElizabethRicca, @Farra, and @MaddyMilan. Happy Holidays!