It’s a popular exercise, at the end of one year and beginning of the next, to make lists. We like lists, too.
Last January’s “Words for Nonprofits to Avoid in 2010” turned out to be our most popular blog post of 2010. It warms the cockles of my heart to know that you all value words so much. As I look again at last year’s list, I’m also pleased to see that I stand by my advice with regard to the words system, infrastructure, capacity, impact, and catalyst. And as for Web site, I’m thrilled that the latest edition of the AP Stylebook has agreed to call website standard.
I’m not a totalitarian when it comes to words. I’ve got strong opinions on the subject, some of which are below, but heck, it’s your voice. Use the words you want to use.
And remember that it is, in fact, your voice. Or your organization’s. You have a unique perspective, so your voice should also be unique. (By the way, unique is a word I usually avoid, unless I actually mean “one-of-a-kind.”)
With that caveat, then, I’ve asked for input from my Big Duck colleagues, and we offer you a few words that might be worth avoiding in the next year. Some are jargon; some just personally annoy one or more of us; and some we’re guilty of using ourselves.
