Getting friendly | Weekly Roundup
- Why do people use social media? According to the latest report from the Pew Internet and American Life Project, the main reason is to stay in touch with friends and family. Sounds like it’s time to get friendly with your supporters, then.
- Another important part of engaging people through social media is finding out what they want to hear from your organization and giving that to them. Kate Antoniades shares how she did just that for her nonprofit’s Facebook supporters, with a simple spreadsheet and a little time.
- At the simpler end of the social media spectrum, recent research from Dan Zarella suggests you can increase click-through rates on the links you tweet by using (and avoiding) a few specific words.
- When was the last time you took a good, hard look at your e-newsletter? If it’s been a while, Katya Andresen’s three questions to ask about your e-news should get you thinking.
- Remember when Fox News and NBC News had their Twitter accounts hacked? Make sure your organization isn’t next—check that your password isn’t on this year’s 25 worst passwords list.
Visit the Duck Call every Monday for our weekly roundup of interesting reads from the online world of nonprofit communications. Liz (@elizabethricca) and Maddy (@maddymilan) take turns sharing useful links and other nonprofit fun.
Comments (1)
I liked dan Zarrella's words, some of which I already knew, like Please RT will definitely get higher clickthrough rates than the word "marketing" which is what a lot of people are doing on twitter, to the consternation of people who just want to have conversations and relationships on Twitter.
Katya's post was useful as a reminder to write more succinctly for the web. But i do think that we all need e-newsletters if we have any interest at all in getting donations for our nonprofits.
Peace,
Mazarine
PS. We've got some new webinars at CharityHowTo all about social media for nonprofits, love if if you'd take a look! http://charityhowto.com/upcoming.php
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