The Duck Call

Happy 2012! The Roundup is back, well-rested and raring to go—and we've got some ideas for resolutions that will strengthen your online communications in the coming year.

• Spruce up the ol' Facebook Page: Establish momentum and draw out your supporters with these 17 tips from John Haydon on Socialbrite.
• Mobile-ize: This is the year to optimize your web presence for mobile browsers. Check out this post from Jason Falls for some of the whys and wherefores.
• Change your passwords: You know you're supposed to do it for your personal accounts—same goes for your nonprofit. Cara Friedman on the Likeable blog has a few ideas to help you get more secure.
• Try something new: Keep your communications fresh by layering new ideas into your tried-and-true approaches. Here's a great example from The Chronicle of Philanthropy, explaining how the Food Bank for New York City energized supporters with a virtual food drive.
• Learn a little code: Join Mayor Bloomberg (and thousands of others) and sign up for a free online course from Codecademy. Knowing more about code—even just a little bit—will help you talk with developers, understand your own website, and communicate more fluently online.

Here's to a new year of great communications! What are online your resolutions? Let us know in the comments.

Visit the Duck Call every Monday for our weekly roundup of interesting reads from the online world of nonprofit communications. Liz (@elizabethricca) and Maddy (@maddymilan) take turns sharing useful links and other nonprofit fun.