There's been a lot of chatter about viral video this past week in the wake of Invisible Children's super-popular Kony 2012 video from Invisible Children.
You've tallied the pageviews, visitors, bounce rates, and referrals...but how do you really know if you're doing a good job with your nonprofit's website?
Does your nonprofit send out personalized email messages? Used well, personalization can be an effective way to grab a reader's interest—and Neil Berman on Email Insider has just the tips you need to do it right.
If a twitterer tweets and no one responds, did it make an impression?
Maybe! Don't despair if your social media efforts don't seem to be generating much buzz—check out these helpful tips from Alexandra Samuel on Conversation Starter for how to foster conversation and respond to the silence.
