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Blog Posts: advertising

December 19, 2011 by Madeleine Milan

Alt text or anchor text? | Weekly Roundup

  • Can’t tell a directory from a domain or an inbound link from an internal one? Social Media Today’s list of SEO terms every marketer should know will help you decode them and thirty-six other key words (see what I did there?)
  • If you’ve been struggling to get multi-channel fundraising off the ground at your nonprofit, maybe it’s time to consider creating a Chief Donor Officer.
May 23, 2011 by Elizabeth Ricca

Be all that you can be (online) | Weekly Roundup

March 11, 2011 by Madeleine Milan

Action! | Weekly Roundup

Liz is on vacation, frolicking among daffodils in the Welsh valleys, so this week’s roundup comes from me again. Hope you like it; I made it for you ‘special.

September 30, 2010 by Sarah Durham

Old-fashioned Ink

One of the fun things about writing a book is that it gives you a good excuse to go on the road, meet new people, and talk about something you’re passionate about. Last week, my adventures took me to Sarasota, Florida (hey, it’s hot there!), where I spoke about brandraising at the Community Foundation of Sarasota.

February 12, 2010 by Elizabeth Ricca

In the mood for buzz | Weekly Roundup

  • In case you haven't heard, there's a new social network in town. Is Buzz a Twitter-killer? Should Facebook be running scared? No one knows (although some people think they do). While you're watching the drama unfold, make sure your nonprofit has claimed a Gmail address and that you've set up your Google profile.
November 11, 2009 by Sarah Durham

Pretty sneaky, sis!

If the phrase, "pretty sneaky, sis" means anything to you, chances are you're 35 or older and watched some amount of children's television during the late 1970s or early 1980s. The line is in the last 5 seconds of a 30-second TV spot for Connect Four, a kid's game that's a variation on checkers (but 4 across).

If you watch the commercial today, it's wholly unremarkable. In fact, you'd be hard-pressed to recall it a few minutes later if you'd never seen it. But for those of us who grow up watching TV during this era, the ad's trite dialogue is seared into our memory. Why? Because during the 1970s and 80s you could count the number of TV stations on your fingers even faster than you could adjust your rabbit ear antennas, and that commercial played constantly. (In fact, I bought Connect Four recently as a gift for a kid- and I could hear that line of bad dialogue echoing in my ears as I clicked 'purchase' online.)

August 4, 2009 by Sarah Durham

Information is everywhere

If you enter the subway near Port Authority you might just pass through this. Yes, that's right: H&M is advertising on the little spinning turnstile you have to push through to enter the subway.

Turnstile at Port Authority

Turnstile at Port Authority

Years ago, I read that the average American receives thousands of marketing messages every blooming day. I tried to find the exact source of that stat and found several references, ranging from 3,000 to 5,000 messages daily. This was, incidentally, back in the days before Facebook, Twitter, and other social media reshaped our communication habits. If I had to make an educated guess, I'd say that the average American receives at least 3,000 marketing messages daily, but the average wired American or urban American may be receiving closer to 10,000.

If you enter the subway near Port Authority you might just pass through this. Yes, that's right: H&M is advertising on the little spinning turnstile you have to push through to enter the subway.

Turnstile at Port Authority

Turnstile at Port Authority

Years ago, I read that the average American receives thousands of marketing messages every blooming day. I tried to find the exact source of that stat and found several references, ranging from 3,000 to 5,000 messages daily. This was, incidentally, back in the days before Facebook, Twitter, and other social media reshaped our communication habits. If I had to make an educated guess, I'd say that the average American receives at least 3,000 marketing messages daily, but the average wired American or urban American may be receiving closer to 10,000.