The Duck Call

Share This Print

Blog Posts: advocacy

February 2, 2012 by Rachel Hope Allison

Engaging your supporters with online actions

It’s a maxim that nonprofit professionals have heard more and more in recent years: “Thou shalt not treat your supporters like ATMs.”

By this, communications experts typically mean that nonprofits should do more than just ask their supporters for money, and that when they DO ask for money, they should ask for it in a warmer, more personal way.

November 11, 2010 by Farra Trompeter

Excuse me, do you care about women’s rights?

I live in Park Slope, know it? It’s one of Brooklyn’s most populated neighborhoods: home to liberals, strollers, foodies, and much more. On the weekends, I often take some time to stroll around, run some errands, and catch up with friends over brunch.

As a communications strategist and fundraiser, I’m always on the look out for interesting campaigns, appeals, and tactics. Oh, and apparently I’ve got that face. The one that says, hey, ask her for money—she’ll buy that candy bar from the kid on the subway. I’ve got that mouth too, often doing most of the talking when a telemarketer calls for a donation, shocked that I haven’t immediately hung up.

A lovely fundraising activist for Planned Parenthood

A lovely fundraising activist for Planned Parenthood

So it should come as no surprise that a young activist would think to ask me, of all the passersby on busy 7th Avenue last Sunday, if I cared about women’s rights. Well of course I do, so I stopped to engage in what quickly became an appeal for my support. A paid fundraiser for Planned Parenthood (this came up later), Mary, started by asking if I’d make a donation of $30/month for the next year. This blew me away. Maybe I give less than the average do-gooder in my community, but she could see my shock and quickly recovered. Within minutes, I was filling out the paperwork to make a more modest, one-time gift of $25.00.

June 24, 2010 by Madeleine Milan

Finding your audience – a lesson from the World Cup

As you may have noticed – thanks in part to people in team jerseys staggering out of bars at 9:30am over the past few weeks – the (soccer) World Cup is taking place at the moment.

April 30, 2010 by Elizabeth Ricca

Location, location, location | Weekly Roundup

August 21, 2009 by Elizabeth Ricca

Quality tweets and DIY video | Weekly Roundup

July 24, 2009 by Elizabeth Ricca

R U ready 2 dive in? | Weekly Round-Up

It might rain all weekend, but the sun will be shining for nonprofits online.

  • Could mobile (cell phones/text messaging) be a good communications opportunity for your nonprofit? Get inspired by reading a few great examples from the NTEN blog about how health nonprofits are putting mobile to work.