Things move so fast these days it’s possible to see perspectives change radically on an issue in a short period of time. For instance, as little as a year or so ago, the topic of how a nonprofit might use Facebook sparked a lot of debate and resistance. Do we really even need it? What’s the value? Who’ll manage it? But these days, it’s more common to hear Facebook discussed as a ‘given’ in a nonprofit’s online communications landscape.
Blogging’s like that, too. Until fairly recently, the nonprofits we work with here at Big Duck and speak with were more likely to not have, or even want, a blog. It wasn’t that they didn’t have the time- it was that they didn’t see the value. Now, more and more organizations understand that blogging provides a fluid way to break down some of the walls that separate you from your clients, donors, peers, and other constituents. Not only can you share a broader range of content with them more fluidly, you can do it faster, more responsively, and engage others in online discussion about the topics. Great stuff!
This adoption of blogging has got me wondering: will the nonprofit newsletter go the way of the annual report? That is to say, could blogging replace the need for an organization to produce a more formal document that gets printed or emailed? I’m thinking yes.
