For a while now I've been looking to employ a nifty little trick in web design: the use of browser-filling imagery to impress. I'm talking about screen-filling visual goodness taking over your browser window. Why would anyone do such a thing?
The more we share photos and watch TV and movies online, the more we get used to having immersive visual experiences on the web. Users are coming to expect not just information but an experience from the websites they visit.