We’ve all heard that listening online (no pun intended) is the first step to developing a social media strategy. But what the heck does it mean and how do you go about doing it? The ever-prolific Beth Kanter has some useful thoughts and tools for you.
Happy 2012! The Roundup is back, well-rested and raring to go—and we've got some ideas for resolutions that will strengthen your online communications in the coming year.
Can’t tell a directory from a domain or an inbound link from an internal one? Social Media Today’s list of SEO terms every marketer should know will help you decode them and thirty-six other key words (see what I did there?)
If you’ve been struggling to get multi-channel fundraising off the ground at your nonprofit, maybe it’s time to consider creating a Chief Donor Officer.
Understanding your donors is key to communicating effectively with them. Check out these six common types of donors to understand more about why people give to your organization and how to appeal to each type of donor.
