The Duck Call

This guest blog post is brought to you by Will Nolan, Director of Communications & Administration at Parent Project Muscular Dystrophy, a long-time client and friend of Big Duck. 

If you missed Part 1 of this blog post, you might want to read my first four tips before diving in to the final five.

5. Tap into as many outlets and interests at once (webinar, newsletter, person of the month, letter from that person).

It’s a maxim that nonprofit professionals have heard more and more in recent years: “Thou shalt not treat your supporters like ATMs.”

By this, communications experts typically mean that nonprofits should do more than just ask their supporters for money, and that when they DO ask for money, they should ask for it in a warmer, more personal way.

As if the holidays weren’t enough to stress a girl out. According to Network for Good, 33% of giving will happen in the last three days of the year alone.

It’s a hopeful statistic (So much more we can still raise!)—but a crazy-making one (All that pressure on just three days? Where are my Tums?).

As a nonprofit fundraiser, this is my favorite time of year. While others make vacation plans, I work with my colleagues to devise exciting integrated fundraising campaigns for nonprofit organizations.