Brandraising

Brandraising^® is a model we’ve developed to help nonprofits build a strong, strategic framework for communications. It’s based on our experience helping dozens of nonprofits raise money and increase their visibility since 1994. Not to brag, but we even wrote the book on the subject. (Okay, so maybe that sounds sorta braggy.)

Our brandraising work happens in three phases.

Phase 1: Assessment and planning

Working collaboratively, we’ll lay a strategic foundation for all aspects of your communications through brandraising intensives, in-depth assessments, and communications planning.

Phase 2: Developing your brand

With a clear strategy in place, we’ll refine your visual identity and messaging platform accordingly. We’ll make sure you can take it over and manage it internally by creating guidelines and training your staff.

Phase 3: Reaching your people

We can help put your new brand in action by updating your website, creating brochures, developing integrated fundraising, outreach, and advocacy campaigns, and more.

Check out a few brandraising projects and clients to see our process in action. Or you can sample the brandraising waters by completing our brandraising scorecard to see how your current communications stack up.

Ready for more information about brandraising?

Request a full overview of our brandraising process, including costs and timing, or learn more about Big Duck’s intensives and assessments, visual identity process, and messaging work.