Choosing what not to do.

“The essence of strategy is choosing what not to do.” I read the tweet above the other day and thought “YES. Something we could all do with remembering more often.”

Now, I’m not sure whether I agree that choosing what not to do is the true essence of strategy (I could debate geekily for hours about what the true essence of strategy is), but I do agree that choosing what not to do is essential to solid strategy.

With all things nonprofit communications (and beyond), the more things you choose to do, the less effective you end up being.

A few examples...

Prioritizing what’s the single most important goal, audience, action, channel, story, or message for your communications (or, put another way, deciding what isn’t the most important) is one of the most effective ways your can make your nonprofit’s communications more effective. It’s not easy. But it is essential.

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