Managing Your Personal and Professional Brand in Social Media

You. Your professional life. Your personal life. Social Media. It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, we’ll explore such questions as:

How can you leverage the power of social media to build relationships with colleagues, clients, potential employers and the like?

How can you harness the conversations that are happening about you and our issues – conversations that we don’t control – to build awareness for your brands and your work?

How do you represent yourself while also serving as spokesperson for your organization?

What is the big idea you want associated with your own brand and how can you shape that online?

Is the online ‘you’ different from the offline/real ‘you?’

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