Thinking of changing your organization’s name? Logo? Website? Wondering if the time is right and if this is the best way to proceed?
If your organization is well-established and has a long history of communicating with donors, clients, or other audiences, make sure that the changes you make to your communications build on past successes. Unlike many for-profits, your marketing and communications budget is tight no matter how big you are, and you can’t afford to take a serious misstep. This is one of many reasons Big Duck integrates a strategic component — one that usually includes research — into the work we do before making any creative changes.
Take our free self-assessment to get a sense of where your particular communications strengths and challenges may be.