With each project, we consider your organization’s overarching communications goals and audiences. Then we combine strategic, values-driven thinking with practical, award-winning creative to deliver work to help you raise money and awareness.
Services
Smart Communications Audit
Does your organization struggle with inconsistent messages? Murky branding? Time to take stock. Big Duck reviews your communications and offers a clear direction to move forward. Our process also helps build buy-in from organizational leadership and board members for the changes to come.
Brand Identity Refinement
With a clear and consistent brand, your organization will effectively stand out from the crowd and inspire your audiences to embrace your mission. Big Duck applies the best tactics from the for-profit world by developing your brand architecture, including your visual identity (logo, colors, typeface, image use), and messaging platform (tagline, key messages, elevator pitch, and more).
Web Development and Online Strategy
Are you using the web (your site, email, social media, etc.) to build lasting relationships with participants, donors, and activists? We create sites and online strategies that tell your stories and engage your supporters. Once we build it, we can make sure they come, take action, donate, and come back.
Art Direction and Design
Art direction is one of the touchstones of smart communications. Great design does more than make your organization look pretty. It inspires, demonstrates professionalism, positions, develops credibility, and builds relationships.
Copywriting and Editing
Every word and phrase invites the opportunity to educate and influence change. We’ll engage your audience so that they laugh, cry, remember, get angry, think, and, most importantly, support your mission.
Marketing/Fundraising Campaigns
Embarking on an awareness or fundraising campaign? Need your capital, endowment, or major donor initiative brought to life? Or maybe it’s time to refine and revitalize an existing campaign. Big Duck produces fully integrated marketing campaigns with high-impact, high-concept, award-winning creative and targeted strategy.
Message Refinement
Whether you’re creating your messages for the first time (mission and vision statements, key messages, boilerplate, elevator pitch, tagline, or more) or need to update your current messaging to reflect new programs and fundraising needs, Big Duck articulates the heart and soul of your organization.
Trainings and Workshops
Big Duck trains on a variety of nonprofit communications issues, such the board’s role in branding and communications, raising money online, producing cost-effective print materials, and more. Check out our current calendar of workshops.