Madeleine Milan

Strategist

Photo of
A Duck from across the pond

Why I work at Big Duck:

So I can use my powers of insight and strategic thinking for good, and work with some seriously smart people.

What I think is just ducky:

Communications tactics that neatly follow strategies that clearly relate to communications goals (geek!); family; cooking; growing tomatoes; lovely people

What really ruffles my feathers:

Scattershot communications, carrying anything that weighs more than a pound, people who can’t laugh at themselves

More about me:

I grew up just west of London, UK (that’s right, I’m British). After studying politics and philosophy at the University of Sheffield (in the real steel city), I spent a few years getting used to the real world and wondering what to do next until I joined a government agency's communications department and found out that helping the organizations that do good communicate better was my destiny. Several years ago I made the fateful decision to come to New York for an adventure and to get a master’s in public relations and corporate communication from NYU, after which I landed at Big Duck. Since being here I've brandraised for clients, including The Marfan Foundation and the National Council for International visitors; strategized websites for Citizens' Committee for Children of New York and AJC; planned campaigns for Gateway Maternal and Child Health Network and Island Conservation; and helped countless tens of people communicate better online through our Writing for the Web workshop. You should totally come to the next one. It's fun.

Ask me about:

Brandraising, writing for the web, and making a proper cup of tea

@maddymilan on Twitter

Great post @KatyaN4G on brand storytelling. It is NOT just "spewing jargon that describes what you do." It's this: http://t.co/0vjHutR5gU