Brandraising

In the first part of our brandraising work, we’ll develop a smart strategy for your communications.

It all begins with some research. We’ll gather insights from the people who make your nonprofit thrive, take a look at some of your peer organizations, and identify key audiences. From our findings, we’ll work together to define the big idea and the feelings that you want people to associate with your nonprofit—your positioning and personality.

The final part of the process is all about setting the stage for smart, consistent communications and charting a clear path forward. Using what we know of your brand and materials and the strategies we’ve identified, we’ll make recommendations for what should come next. Sometimes, that involves refining various components of your current brand. In other instances, it means creating them from the ground up. It all depends on how well your brand is serving you today and reflecting the strategy.

With a clear communications strategy in place, we’ll bring your brand to life, creating or refining how your identity looks, sounds, and feels.

Our work together might mean developing different elements of your messaging platform, including your name, tagline, key messages, boilerplate, and elevator pitch. We might also work on your visual identity (which, by the way, is more than just a logo—it’s also about how you use color, type, and photography to communicate).

Once you’ve got a strong nonprofit brand identity, it’s important to use it consistently. To that end, we’ll develop a brandraising guide and train your staff, board members, and other brand ambassadors.

The final part of our brandraising work is putting your brand in action. Using your strategy and identity, we can build your presence online, in person, in print, and beyond. We can rethink and redesign your website and email templates, develop brochures and other materials, or tell your story visually. The possibilities are endless.