The Book
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications was written by Big Duck’s Principal and Founder, Sarah Durham, as a primer for people with little or no background in communications. That includes most fundraisers, programs staff, and executive directors, who are usually the front-line communicators in your organization but often have no formal training in communications or marketing to inform their work.
This brief, easy to read book offers a step-by-step approach to rethinking nonprofit communications, fundraising, and outreach, with practical guidance for building a recognizable and meaningful brand.
Read the nice things people have to say about the book and buy it here.
