Increasing support for military kids
Campaign concept and direct mail
The Project
In order to build a cohesive and compelling multi-channel year-end appeal, Big Duck developed the "Stand Behind Military Kids" campaign theme and wove it through an array of outreach efforts. Through a coordinated series of email appeals, an online photo petition, an innovative direct mail card, and social media, Big Duck built a strong case for giving to support military kids. Along the way, we trained their in-house development and communications staff to create and manage their own campaigns downstream.
The Results
The "Stand Behind Military Kids" integrated fundraising campaign brought in over a half a million dollars, and cost 13¢ for every dollar raised. Over 300 people participated in the campaign’s photo-sharing campaign.
