Connecting community development pros online

Online | NeighborWorks® America
Neighborworks America, Online

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NeighborWorks® America wanted to give emerging leaders in the community development field more opportunities to connect, share, and grow in their careers. Their goal for the first year was to have at least 100 active members contributing to discussions and blogs, inviting colleagues to join, and offering positive feedback about the site.

The Project

Big Duck helped them build and maintain a customized social network, tailored to the needs of their community. Along the way, we provided guidelines for managing the community and marketing the site to new audiences. Six months after launch, we checked in on the community’s progress so far, conducting a survey to users and making a number of updates to strengthen the site’s design and functionality.

The Results

Leaders for Communities turned out to be even more successful than they’d hoped. Within six months, more than 700 community development professionals had registered on the site. The community continues to grow and thrive, with over 1,000 members contributing to conversations and connecting with fellow professionals.