Building an entrepreneurial brand
Visual identity
The Project
NFTE is a dynamic, innovative, and forward-thinking organization—but their old brand didn’t reflect it. Through our brandraising assessment process, we determined that NFTE’s current look and messages were not clearly communicating the impact of entrepreneurship education to teachers, administrators, parents, and funders, while also appealing to young people. In the months that followed, Big Duck worked with NFTE to refine its identity and website to reflect the bold and visionary spirit of the young people it serves and the value of its programs.
The Results
NFTE’s new look and messaging helps tell their story and make a case for the importance and relevance of teaching entrepreneurial skills to young people. With the new brand, staff and partners have the tools they need to communicate about NFTE’s work and create materials that inspire young people to pursue educational opportunities, start their own businesses, and succeed in life.
