Channeling user feedback into a website update
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The Project
Through Big Duck’s online assessment process, we helped Parent Project Muscular Dystrophy upgrade their online presence without investing in a major website overhaul. Big Duck began by asking real users to interact with the site and offer feedback. Based on what we heard and saw, we made recommendations for weaving together their website and social media to build a stronger community and donor base.
The Results
“The Big Duck team tapped into what our community needed from our website and implemented it in a new web design that is more user friendly. We pride ourselves on being the go-to resource for the Duchenne community and Big Duck has helped us establish that reputation. Big Duck’s work truly made our site sticky."
-Will Nolan, Director of Communications & Administration
