Integrating Your Online and Offline Marketing and Fundraising Campaigns
March 9th, 2010 1:00 p.m.- 2:00 p.m.

Like cats and dogs. That’s how many nonprofits treat their offline and online marketing and fundraising campaigns — as separate strategies that either can’t work together or are too much trouble to train to play nice. But research and practical experience show that when you integrate your online and offline communications — and take the multi-channel marketing approach — you get better results from your supporters.

During this webinar, led by Kivi Leroux Miller, Farra Trompeter will guest speak on ways to integrate your offline and online marketing, starting with the communications planning process and good data management. We’ll look at ways to use email to increase direct mail giving, and to use direct mail to increase online giving. We’ll also look at how social media can be used to reinforce work you are doing with supporters in person or through the mail, and how to encourage your offline supporters to connect with you online.

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The art of giving good feedback
March 2010

A few months ago, Dan and Sonny, the fearless-except-when-fearful heads of our creative team, put together a lovely blog series about feedback. Over the years, we’ve found that good, honest feedback can make all the difference in having that new website, brand identity, marketing campaign, etc. be something you want to show off to participants, donors, advocates, funders, board members, and the like.

We got such a great response from our clients that we thought we’d send it out again to make sure you saw it. The series offers advice on how to give helpful (read: productive) feedback whether you are working with an in-house designer or writer, a freelancer, or an agency like ours.

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“Brandraising®: TuDiabetes.org”
February 01, 2010
Building support through community. In this article, Sarah Durham discusses the benefits of building community sites, like ning, to increase awareness, connections, and fundraising dollars. (More)
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Media Relations — An interview with Bonnie McEwan
March 09, 2009
In this interview with Bonnie McEwan, President of Make Waves, we talk about what makes for a good story these days, and how a nonprofit can identify and get out in front of their own best media opportunities. (More/Listen now)
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The Agitator
March 27, 2008
Nonprofit direct marketing fundraising and advocacy tips from Roger Craver and Tom Belford. (View link)
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