Brandraising: One organization, many channels
Wednesday, September 15, 2010, 6:00 p.m.- 8:00 p.m.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels. (More)
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Your path to storybook year-end fundraising starts here
August 2010
where do you actually start your year-end fundraising? More than almost anything, the strength of your campaign will depend on finding the right year-end story to tell your donors—and then telling it through every channel you’ve got. But how do you home in on a year-end story that’s both rooted in emotion and makes an urgent case for giving? Here are a few questions to get you started: (More)
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Out of the Trenches
July 23, 2010
Organizations in which leadership makes time for the long view are 
better equipped to plan and budget for change. In this article, Sarah Durham explains that it's hard to take a few hours out of each week to explore online, read trade publications or participate in a webinar when you're struggling to make a deadline, update the website copy or put together materials for a donor. But taking the long view helps you avoid working reactively. It becomes easier to set objectives, plan, delegate and prioritize when you're more clear about where you're heading. (More)
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Media Relations — An interview with Bonnie McEwan
March 09, 2009
In this interview with Bonnie McEwan, President of Make Waves, we talk about what makes for a good story these days, and how a nonprofit can identify and get out in front of their own best media opportunities. (More/Listen now)
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Spare Change
March 16, 2008
Nedra Kline Weinreich’s blog on all things social marketing. (View link)
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