Big Duck reviews websites for donor appeal, usability, and general design and strategy every two months for FundRaising Success Magazine. Every now and then, we also publish our own tidbits and contribute to nonprofit trade publications and blogs.
“Economic-opportunities organization needs to get more personal with visitors and potential donors.”
July 01, 2008
Make it personal.
Sarah Durham and
Farra Trompeter offer suggestions for how a national nonprofit that creates new and sustainable economic opportunities for low-income Americans can improve its website to inspire donors to invest.
(More)
communications strategy, website
“This small nonprofit’s site needs to convey more warmth, cohesiveness and professionalism.”
May 01, 2008
Spread the warmth.
Sarah Durham and
Farra Trompeter suggest that Lancaster Yeshiva Center transfer some of the warmth from their website's photographs to other areas of their site.
(More)
copywriting, fundraising, website
“Medical facility’s site plays well to patients but could be more donor-friendly.”
March 01, 2008
Don’t forget your donors!
Sarah Durham and
Farra Trompeter applaud the Nevada Cancer Institute’s website for its clear, intuitive navigation and suggest ways in which the site could reach out to donors as effectively as it does to other audiences.
(More)
fundraising, website
“AIDS Organization’s Site Lacks Passion, Power”
January 01, 2008
Organizations generate and sustain support by inspiring an emotional connection with their donors.
(More)
fundraising, website
“What’s the Big Idea?”
November 01, 2007
Knowing and articulating what makes your nonprofit stand out from the crowd is fundamental to creating an effective website.
(More)
positioning, website
“Small Nonprofit Goes Big Online”
September 01, 2007
Small nonprofits don’t need big resources to have maximum impact online.
(More)
website
“One Word: Streamline”
July 01, 2007
Nonprofits can attract more supporters online by streamlining the design and content of their website.
(More)
website
“Anxiety-Free Interaction”
May 01, 2007
By adding interactive elements to their websites, nonprofits can engage program-oriented visitors and potential donors without making a large financial investment.
(More)
website
“Simply Successful”
March 01, 2007
In this article, Big Duck’s
Sarah Durham explains how nonprofits can employ best practices in website usability to craft a website that will stand out and allow users to navigate with ease.
(More)
website
“Don’t Rob Peter to Pay Paul”
October 01, 2006
Nonprofits can build relationships with their supporters by creating a strong brand and ensuring that special campaign communications reflect and support it.
(More)
branding, fundraising
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