Out of the Trenches

July 23, 2010
Organizations in which leadership makes time for the long view are 
better equipped to plan and budget for change. In this article, Sarah Durham explains that it's hard to take a few hours out of each week to explore online, read trade publications or participate in a webinar when you're struggling to make a deadline, update the website copy or put together materials for a donor. But taking the long view helps you avoid working reactively. It becomes easier to set objectives, plan, delegate and prioritize when you're more clear about where you're heading. (More)
brandraising, capacity-building, Sarah Durham

Using Brandraising Principles to Hire Better Candidates

June 18, 2010
In this article, Sarah Durham outlines two tried-and-true marketing concepts most nonprofit staff people have never heard of: positioning and personality, and explains how they can help your fundraising, advocacy, and outreach. But these concepts are useful in other areas beyond external relations, too. For instance, they can help hiring managers and job seekers alike make better matches, thus reducing job dissatisfaction and high turnover rates. (More)

Build Your Brand Without Breaking the Bank

April 05, 2010
Sarah Durham speaks with GettingAttention.org about the concept of Brandraising and the value it has for increasing the impact of communications and fundraising for nonprofits of every size and budget level. (More)
brandraising, capacity-building, fundraising

Brandraising: Blogging for Dollars

March 22, 2010
Sure, blogs are great for communicating, but why not build in some giving opportunities while you’re at it? In this article, Sarah Durham looks into nonprofit blogs and how they are leveraging their content to raise money for their organizations. (More)
capacity-building, fundraising, online

Running Away From Home Page

March 15, 2010
Microsites must be unique but tied to your mission. In this article, Farra Trompeter, discusses the importance of defining the strategy behind the microsite before diving in. This article also features two microsites created by Big Duck: Duchenne Connect for Parent Project Muscular Dystrophy and Totally Baldacious for the Luekemia Lymphona Society. (More)
campaigns, capacity-building, online

“Brandraising®: TuDiabetes.org”

February 01, 2010
Building support through community. In this article, Sarah Durham discusses the benefits of building community sites, like ning, to increase awareness, connections, and fundraising dollars. (More)
brandraising, capacity-building, online

“Sector Report: Fundraising 2009-2010”

January 01, 2010
Late last year, Fundraising Success Magazine asked folks from all across the fundraising spectrum a series of questions focused on fundraising in 2009 and what lies ahead for the sector in 2010. In this article, Sarah Durham and Farra Trompeter share their analysis of 2009 and visions for 2010. (More)
fundraising, positioning

“Relaunching a Grand Old Web Site”

January 01, 2010
The Republicans spiffy up their online presence with new design, social networking. In this article, Elizabeth Ricca discusses the importance of taking the time to build a nice-looking and professional site with an emphasis on functionality and content. (More)

“Social Media Fundraising for the Little Guy”

November 01, 2009
Is your organization taking advantage of the social media world? In this article, Elizabeth Ricca gives you a glimpse into what other nonprofits are doing to help you figure out where your organization should be headed. (More)

“Dipping Your Toe into the Blogopool”

September 01, 2009
Like it or not, the future of fundraising is online. In this article, Sarah Durham gives you a quick overview of some blogs providing the most valuable information about fundraising online. (More)