Brandraising: communicating more effectively
December 2009
Many nonprofits struggle when it comes to aligning their communications. Sarah Durham's book,
Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications weaves together best practices from for-profit strategic communications and the nonprofit sector to create a new model for effective nonprofit communications.
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branding, brandraising, capacity-building
Who are you — Personify your organization
October 16, 2008
Defining your org’s personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.
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branding, nonprofit management
Refining a well-established brand: A Case Study of American Jewish World Service’s Visual Identity
May 2007
Does your brand still represent your organization’s programs and mission? Take a look at our work to update the visual identity of AJWS to assert its leadership, while remaining true to the grassroots work of the organization.
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branding
Branding for Bigger Gifts
November 2006
Understanding the core elements of branding and why your organization should understand how its visuals and messaging can strengthen relationships with donors.
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branding, fundraising
“Don’t Rob Peter to Pay Paul”
October 01, 2006
Nonprofits can build relationships with their supporters by creating a strong brand and ensuring that special campaign communications reflect and support it.
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branding, fundraising
Case Study: Exponents
March 2004
This case study provides insight into our successful relationship with Exponents, a Big Duck client since 2002.
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branding, messaging
White Paper: Branding the Nonprofit
May 2001
Branding has become critical for nonprofits. But what is it? And why do you need it? This White Paper will answer these questions and provide you with some practical guidelines to get started.
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branding
