Managing Your Personal and Professional Brand in Social Media
October 21, 2010, 2:00 p.m.- 3:30 p.m.
You. Your professional life. Your personal life. Social Media. It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, we’ll explore such questions as:
How can you leverage the power of social media to build relationships with colleagues, clients, potential employers and the like?
How can you harness the conversations that are happening about you and our issues – conversations that we don’t control – to build awareness for your brands and your work?
How do you represent yourself while also serving as spokesperson for your organization?
What is the big idea you want associated with your own brand and how can you shape that online?
Is the online ‘you’ different from the offline/real ‘you?’
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branding, capacity-building, Farra Trompeter, social media
Managing Your Personal and Professional Brand in Social Media
October 8, 2010, 9:30 a.m.- 12:30 p.m.
Who are you and how do you represent yourself online? It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together,
Farra Trompeter will help you explore the big idea you want associated with your own brand and how can you shape that online. As the communications landscape changes, everyone on staff serves at the organization's spokesperson--not just the executive director or board chair. How you and your colleagues use social media can greatly impact your organization's reputation with key stakeholders. In this workshop, we'll also review all the major social media channels and discuss how you can use them to build relationships. Finally, we'll look at some guidelines you might set for your organization to help set policies for everyone who works for (and therefore represents) you online.
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branding, capacity-building, Farra Trompeter, social media
Brandraising: communicating more effectively
December 2009
Many nonprofits struggle when it comes to aligning their communications. Sarah Durham's book,
Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications weaves together best practices from for-profit strategic communications and the nonprofit sector to create a new model for effective nonprofit communications.
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branding, brandraising, capacity-building
Who are you — Personify your organization
October 16, 2008
Defining your org’s personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.
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branding, nonprofit management
Refining a well-established brand: A Case Study of American Jewish World Service’s Visual Identity
May 2007
Does your brand still represent your organization’s programs and mission? Take a look at our work to update the visual identity of AJWS to assert its leadership, while remaining true to the grassroots work of the organization.
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branding
Branding for Bigger Gifts
November 2006
Understanding the core elements of branding and why your organization should understand how its visuals and messaging can strengthen relationships with donors.
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branding, fundraising
“Don’t Rob Peter to Pay Paul”
October 01, 2006
Nonprofits can build relationships with their supporters by creating a strong brand and ensuring that special campaign communications reflect and support it.
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branding, fundraising
Case Study: Exponents
March 2004
This case study provides insight into our successful relationship with Exponents, a Big Duck client since 2002.
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branding, messaging
White Paper: Branding the Nonprofit
May 2001
Branding has become critical for nonprofits. But what is it? And why do you need it? This White Paper will answer these questions and provide you with some practical guidelines to get started.
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branding
