Brandraising®: One organization, many channels

June 11, 2010
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels fundraisers can use to cultivate, solicit and steward donor relationships. (More)
brandraising, capacity-building, positioning

Brandraising®: Critique

May 5, 2010, 9:30 a.m. -12:30 p.m.
Are your communications materials helping you raise money, conduct outreach, and establish your organization optimally? Based on Sarah Durham's book, "Brandraising: How to Raise Money and Increase Visibility Through Smart Communications" (Jossey-Bass 2009) this workshop will give you a chance to get detailed feedback on your print, video and online communications. (More)
brandraising, capacity-building, messaging

Brandraising®: One organization, many channels

April 10, 2010, 1:30 p.m.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session, facilitated by Sarah Durham, will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels fundraisers can use to cultivate, solicit and steward donor relationships. (More)
brandraising, capacity-building, positioning

“Brandraising®: TuDiabetes.org”

February 01, 2010
Building support through community. In this article, Sarah Durham discusses the benefits of building community sites, like ning, to increase awareness, connections, and fundraising dollars. (More)
brandraising, capacity-building, online

Brandraising: communicating more effectively

December 2009
Many nonprofits struggle when it comes to aligning their communications. Sarah Durham's book, Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications weaves together best practices from for-profit strategic communications and the nonprofit sector to create a new model for effective nonprofit communications. (More)
branding, brandraising, capacity-building

That’s our Mission! Vision? No, our Values! Wait, What?

September 2009
Ever wonder what the difference is between Vision, Mission, and Values Statements? This short primer will help it all become clear. (More)
brandraising, capacity-building, communications strategy, messaging, personality, positioning