Brandraising Jewishly

November 7-9, 2010
How can you use communications to take your Jewish organization to the next level? See how different Jewish nonprofits, including Masa Israel Journey, American Jewish World Service and the Foundation for Jewish Camp have been able to maintain their Jewish identity in a fresh modern way to engage audiences of all affiliations. Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session, facilitated by Sarah Durham, will link vision, mission, to branding and beyond. It will help you expand the tools you use to communicate online and off, work with partners in the field, and ensure you're all speaking with one voice. (More)
brandraising, capacity-building, fundraising, Sarah Durham

Brandraising: One organization, many channels

October 22, 2010, 11:15 a.m. - 12:30 p.m.
As you expand the tools you use to communicate online and offline, and as staff member's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book, Brandraising: How to Raise Money and Increase Visibility through Smart Communications, (Jossey-Bass, 2010), this session, facilitated by Sarah Durham, will link vision, mission, branding, and beyond with a particular focus on websites, social media, and other online channels that fundraisers can use to cultivate, solicit, and steward donor relationships. (More)
brandraising, capacity-building, positioning, Sarah Durham

Brandraising: An Integrated Approach to Nonprofit Communications

Friday, October 8, 2010, 9 a.m.- 12:00 p.m.
Wednesday, October 27, 2010, 7 p.m. - 9 p.m.
Nonprofits must communicate effectively with clients, policymakers, and other key audiences in order to 'move the needle' and create social change, yet most nonprofit staff have limited experience with marketing or communications. Learn how to use research to inform communications strategies, the role and impact of branding, and how to leverage newer online tools and technologies. (More)
brandraising, capacity-building, communications strategy, Sarah Durham

Brandraising

Thursday, October 7, 2010 2:00 p.m.- 3:00 p.m.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications. (More)
brandraising, capacity-building, marketing, Sarah Durham

Brandraising: Digging out of the trenches of daily communications

Tuesday, October 5th, 2010, 2:00 p.m.- 3:30 p.m.
Are you so busy with your day-to-day tasks that you haven’t stopped to take the time to look at the bigger picture? It’s time to get out of the trenches- or, at least, make sure you’re digging effectively toward results. In the final part of the brandraising webinar series, Big Duck Principal + Founder Sarah Durham and VP of Strategy and Client Relationships Farra Trompeter will explain how to create and implement a communications plan and strategy. Based on Sarah’s book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communication (Jossey-Bass, 2010). (More)
brandraising, capacity-building, communications strategy, Sarah Durham

Brandraising: Visual work through a strategic lens

Tuesday, September 28th, 2010, 2:00 p.m.- 3:30 p.m.
Thinking about a new logo or designing a new website? Before you put pen to paper, have you thought about how it should reflect the tone and style of your organization? In the second of this three-part webinar series, Big Duck Principal + Founder Sarah Durham and Design Director Sonny Mui will discuss how to think strategically before you dive into a major redesign of your logo, website, or other key communications. You’ll get tips about how to make the process work so that you end up with something smart that sticks. (More)
brandraising, capacity-building, design, Sarah Durham

Brandraising

September 23, 2010
Fundraisers are front-line communicators in most organizations. They help set and steer the organization's communications materials, speak on its behalf, and manage all sorts of perceptions and misperceptions that donors and prospects have. But most fundraisers don't fully embrace this aspect of their role. In the quest for support, key communications elements like the organization's branding, the tools and technologies it uses to build relationships, even the mission can be overlooked, or worse, thrown under the bus. In her keynote presentation, Sarah Durham, author of "Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications" (Jossey-Bass, 2010), will inspire you to embrace your inner (and outer) communicator- and use it as a powerful tool to reinvigorate your fundraising. (More)
brandraising, capacity-building, fundraising, Sarah Durham

Brandraising: Getting started, and messaging

Tuesday, September 21st, 2010, 2:00 p.m.- 3:30 p.m.
Is your organization considering a rebrand? How do you know if it’s the right time, where to begin, or how to proceed? How do you approach it strategically and cost-effectively? This webinar, led by Big Duck’s Principal + Founder Sarah Durham and Director of Copywriting Dan Gunderman will give you an overview of what’s involved in an effective nonprofit branding process. In particular, we’ll focus on messaging and how to use it to advance your fundraising, advocacy and programs objectives. (More)
brandraising, capacity-building, copywriting, Sarah Durham

Brandraising: One organization, many channels

Wednesday, September 15, 2010, 6:00 p.m.- 8:00 p.m.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels. (More)
brandraising, capacity-building, positioning, Sarah Durham

Out of the Trenches

July 23, 2010
Organizations in which leadership makes time for the long view are 
better equipped to plan and budget for change. In this article, Sarah Durham explains that it's hard to take a few hours out of each week to explore online, read trade publications or participate in a webinar when you're struggling to make a deadline, update the website copy or put together materials for a donor. But taking the long view helps you avoid working reactively. It becomes easier to set objectives, plan, delegate and prioritize when you're more clear about where you're heading. (More)
brandraising, capacity-building, Sarah Durham

Build Your Brand Without Breaking the Bank

April 05, 2010
Sarah Durham speaks with GettingAttention.org about the concept of Brandraising and the value it has for increasing the impact of communications and fundraising for nonprofits of every size and budget level. (More)
brandraising, capacity-building, fundraising

“Brandraising®: TuDiabetes.org”

February 01, 2010
Building support through community. In this article, Sarah Durham discusses the benefits of building community sites, like ning, to increase awareness, connections, and fundraising dollars. (More)
brandraising, capacity-building, online

Brandraising: communicating more effectively

December 2009
Many nonprofits struggle when it comes to aligning their communications. Sarah Durham's book, Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications weaves together best practices from for-profit strategic communications and the nonprofit sector to create a new model for effective nonprofit communications. (More)
branding, brandraising, capacity-building

That’s our Mission! Vision? No, our Values! Wait, What?

September 2009
Ever wonder what the difference is between Vision, Mission, and Values Statements? This short primer will help it all become clear. (More)
brandraising, capacity-building, communications strategy, messaging, personality, positioning