Taglines — Your org in seven words or less
May 28, 2008
Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors.
(More)
communications, copywriting, positioning
What does your website say about you?
May 2008
Your website is often the first — and sometimes the only — place someone goes to learn about your organization. Developing high-quality website copy and content, framed in an easy-to-use design, will be key to your success.
(More)
copywriting, website
Writing for the web — Less is more
May 01, 2008
What's the difference between writing for print and writing for the web? In this episode, you'll learn to say more with less. Use these best practices and tools to make sure you're getting your message across online.
(More)
copywriting, website
“This small nonprofit’s site needs to convey more warmth, cohesiveness and professionalism.”
May 01, 2008
Spread the warmth.
Sarah Durham and
Farra Trompeter suggest that Lancaster Yeshiva Center transfer some of the warmth from their website's photographs to other areas of their site.
(More)
copywriting, fundraising, website
Names and Acronyms — Look before you leap
April 23, 2008
Before you settle on a shortcut for your name, consider the risks and implications. Listen to this episode for more.
(More)
copywriting, positioning
Grammar Girl
March 27, 2008
Podcast episodes and tips to improve your writing.
(Visit link)
copywriting
New Year’s resolution: de-jargon in 2008
January 2008
Removing jargon can help break down the barriers between your work, its impact, and how outsiders — like donors — understand and feel about it.
(More)
copywriting
Pack Your Writing and Design With A Valuable Punch
May 2006
Appeal to your donors' values to inspire a more personal, emotional commitment to your organization and its mission.
(More)
copywriting, design, fundraising
