Brandraising: Getting started, and messaging

Tuesday, September 21st, 2010, 2:00 p.m.- 3:30 p.m.
Is your organization considering a rebrand? How do you know if it’s the right time, where to begin, or how to proceed? How do you approach it strategically and cost-effectively? This webinar, led by Big Duck’s Principal + Founder Sarah Durham and Director of Copywriting Dan Gunderman will give you an overview of what’s involved in an effective nonprofit branding process. In particular, we’ll focus on messaging and how to use it to advance your fundraising, advocacy and programs objectives. (More)
brandraising, capacity-building, copywriting, Sarah Durham

Taglines — Your org in seven words or less

May 28, 2008
Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. (More)
copywriting, positioning

What does your website say about you?

May 2008
Your website is often the first — and sometimes the only — place someone goes to learn about your organization. Developing high-quality website copy and content, framed in an easy-to-use design, will be key to your success. (More)
copywriting

Writing for the web — Less is more

May 01, 2008
What's the difference between writing for print and writing for the web? In this episode, you'll learn to say more with less. Use these best practices and tools to make sure you're getting your message across online. (More)
copywriting

“This small nonprofit’s site needs to convey more warmth, cohesiveness and professionalism.”

May 01, 2008
Spread the warmth. Sarah Durham and Farra Trompeter suggest that Lancaster Yeshiva Center transfer some of the warmth from their website's photographs to other areas of their site. (More)
copywriting, fundraising

Grammar Girl

March 27, 2008
Podcast episodes and tips to improve your writing. (Visit link)
copywriting

New Year’s resolution: de-jargon in 2008

January 2008
Removing jargon can help break down the barriers between your work, its impact, and how outsiders — like donors — understand and feel about it. (More)
copywriting

Pack Your Writing and Design With A Valuable Punch

May 2006
Appeal to your donors' values to inspire a more personal, emotional commitment to your organization and its mission. (More)
copywriting, design, fundraising