Year-End Appeals, Online and Off

Wednesday, September 17, 2008
12:00 p.m.-1:00 p.m. EST
$25 with advance registration
The year-end appeal may be as old as the nonprofit world itself. Finding a fresh approach that donors can relate to — pulling at their heartstrings so that they open their purse strings — remains an annual challenge. Explore ways to add online engagement (web, email, social media, mobile) to increase the amount you raise and attract new donors. (More)
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Diversifying your fundraising

March 26, 2008
Adding email and online banners to your year-end annual appeal can reap great rewards. In this episode of the Nonprofit Jungle, we’ll outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools. (More)
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Increase your appeal this holiday season

July 2006
Improve your direct mail strategies by with unique creative and an integrated, multi-channel approach. (More)
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“Don’t Box Me In”

February 01, 2006
Nonprofits can ditch direct-mail duds and create unique direct-mail pieces and appeals that do more than just fundraise — they generate advocacy and goodwill, too. Big Duck highlights examples from Parent Project Muscular Dystrophy, New York City Mission Society, and City Harvest, and offers tips for jump-starting your direct mail campaign. (More)
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