Brandraising

Thursday, October 7, 2010 2:00 p.m.- 3:00 p.m.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications. (More)
brandraising, capacity-building, marketing, Sarah Durham

Your path to storybook year-end fundraising starts here

August 2010
where do you actually start your year-end fundraising? More than almost anything, the strength of your campaign will depend on finding the right year-end story to tell your donors—and then telling it through every channel you’ve got. But how do you home in on a year-end story that’s both rooted in emotion and makes an urgent case for giving? Here are a few questions to get you started: (More)
capacity-building, fundraising, marketing

Goodies for 2010

January 2010
HAPPY NEW YEAR! Kick off your 2010 just right. Click here to collect a gift from each member of the Big Duck team. (More)
capacity-building, marketing, online

Contributions Magazine

March 27, 2008
Quarterly magazine with articles on board development, major gifts fundraising, donor research, direct mail fundraising, nonprofit marketing, online fundraising, and more. (Visit link)
fundraising, marketing, nonprofit management

Katya’s Nonprofit Marketing Blog

March 20, 2008
Blog of Katya Andressen, author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. (Visit link)
marketing

Made to Stick

March 20, 2008
Blog about how to come up with marketing ideas that penetrate, from the authors of Made to Stick, Chip and Dan Heath. communications, marketing (Visit link)
marketing

Seth Godin’s Blog

March 20, 2008
Seth Godin's riffs on marketing, respect, and the ways ideas spread. design, marketing (Visit link)
design, marketing