Reaching them where they act
July 2008Telling a good story means knowing your audience. It's important to know what you want them to do and how to reach them effectively. (More)
fundraising, marketing campaigns, social marketing
Telling a good story means knowing your audience. It's important to know what you want them to do and how to reach them effectively. (More)
fundraising, marketing campaigns, social marketing
The Warm Fuzzy of Giving
June 2008In this edition of the Duck Pond, we explore the reasons people donate. Keep the following motivators in mind when writing your year-end appeal, email campaign, or online donation pages. (More)
communications, fundraising, marketing campaigns
Spare Change
March 16, 2008Nedra Kline Weinreich’s blog on all things social marketing. (Visit link)
marketing campaigns, social marketing
Case Study: Doubling Donations to a Year-End Appeal
March 2008Finding a fresh approach to the year-end appeal is an annual challenge for nonprofits. This case study shows how Big Duck nearly doubled the money raised from the Parent Project Muscular Dystrophy appeals of years' past. (More)
fundraising, marketing campaigns