Fundraising 2009 – was it good for you?

February 2010

2009 ended on a high note for many nonprofits whose year-end appeals raised more money online than in 2008.

  • According to Network for Good, online giving in December 2009 grew 25% compared to 2008.
  • According to Blackbaud, it grew 32%.
  • The average online gift in December 2009 remained relatively the same as it was in December 2008. The average gift processed via Network for Good was $153 (a 4% drop), and the average gift processed via Blackbaud was $244.17 (a 2% drop).

Because most nonprofits raise nearly 50% of their online donations during the October-December time period, we follow year-end campaigns closely. (We even created a few year-end campaigns for our clients, but more about that in a future Duck Pond issue.)

(More)
campaigns, capacity-building, fundraising, messaging

That’s our Mission! Vision? No, our Values! Wait, What?

September 2009
Ever wonder what the difference is between Vision, Mission, and Values Statements? This short primer will help it all become clear. (More)
brandraising, capacity-building, communications strategy, messaging, personality, positioning

[Insert world’s best subject line here]

July 2009
Everyone’s emailing these days — your favorite shoe store, your local farmer, your doctor, your school, your parents. Use subject lines well, and make your nonprofit’s emails stand out from the pack. (More)
communications strategy, messaging, online

Communicating your Difference

March 2007
Suggestions for making sure your nonprofit’s message can stand out from the clutter and the crowd. (More)
messaging, positioning

Case Study: Exponents

March 2004
This case study provides insight into our successful relationship with Exponents, a Big Duck client since 2002. (More)
branding, messaging

White Paper: Fixing Fuzzy Perceptions

January 2002
Why is it that people so rarely understand what your organization does? Or have confused ideas about it? Or can't remember information you've provided? This White Paper addresses some of the issues behind these questions and provides some tips to help sharpen your organization's communications. (More)
communications strategy, messaging, positioning