Brandraising: One organization, many channels

October 22, 2010, 11:15 a.m. - 12:30 p.m.
As you expand the tools you use to communicate online and offline, and as staff member's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book, Brandraising: How to Raise Money and Increase Visibility through Smart Communications, (Jossey-Bass, 2010), this session, facilitated by Sarah Durham, will link vision, mission, branding, and beyond with a particular focus on websites, social media, and other online channels that fundraisers can use to cultivate, solicit, and steward donor relationships. (More)
brandraising, capacity-building, positioning, Sarah Durham

Brandraising: One organization, many channels

Wednesday, September 15, 2010, 6:00 p.m.- 8:00 p.m.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this session will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels. (More)
brandraising, capacity-building, positioning, Sarah Durham

“Sector Report: Fundraising 2009-2010”

January 01, 2010
Late last year, Fundraising Success Magazine asked folks from all across the fundraising spectrum a series of questions focused on fundraising in 2009 and what lies ahead for the sector in 2010. In this article, Sarah Durham and Farra Trompeter share their analysis of 2009 and visions for 2010. (More)
fundraising, positioning

Tweeting for dollars

November 2009
Everyone is using Twitter! Read on to get some great tips on how to run a successful campaign on this rapidly rising social messaging platform. (More)
capacity-building, online, positioning, social media

Shouting to be heard: communicating in a noisy era

October 2009
Getting your organization's message out in this day and age can be challenge. In this month's newsletter we give some tips on how to rise about the noise and reach donors effectively. (More)
capacity-building, communications strategy, positioning

That’s our Mission! Vision? No, our Values! Wait, What?

September 2009
Ever wonder what the difference is between Vision, Mission, and Values Statements? This short primer will help it all become clear. (More)
brandraising, capacity-building, communications strategy, messaging, personality, positioning

Guiding Growth — An Interview on Vision with Mark Lipton

August 18, 2008
What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth. (More)
nonprofit management, positioning

Web 2.0 — Meet your audiences where they are

June 16, 2008
Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience. (More)
positioning

Taglines — Your org in seven words or less

May 28, 2008
Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. (More)
copywriting, positioning

“What’s the Big Idea?”

November 01, 2007
Knowing and articulating what makes your nonprofit stand out from the crowd is fundamental to creating an effective website. (More)
positioning

Communicating your Difference

March 2007
Suggestions for making sure your nonprofit’s message can stand out from the clutter and the crowd. (More)
messaging, positioning

White Paper: Fixing Fuzzy Perceptions

January 2002
Why is it that people so rarely understand what your organization does? Or have confused ideas about it? Or can't remember information you've provided? This White Paper addresses some of the issues behind these questions and provides some tips to help sharpen your organization's communications. (More)
communications strategy, messaging, positioning