Media Rules — An Interview with Brian Reich on new media

July 24, 2008
Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started. (More)
communications strategy, social marketing, technology

Reaching them where they act

July 2008
Telling a good story means knowing your audience. It's important to know what you want them to do and how to reach them effectively. (More)
fundraising, marketing campaigns, social marketing

Web 2.0 — Meet your audiences where they are

June 16, 2008
Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience. (More)
positioning, social marketing, technology

Spare Change

March 16, 2008
Nedra Kline Weinreich’s blog on all things social marketing. (Visit link)
marketing campaigns, social marketing