Intro to Social Media

March 24, 2010, 9:30 a.m.–12:30 p.m.
MySpace... Facebook... Digg... Twitter... With all the buzz about social networks and social media, it is hard to know where to start. In this workshop, Elizabeth Ricca, will highlight the most popular social media tools, review demographics, explore some examples, and share a process to help you build a social media strategy — including how to listen to "manage" your brand. (More)
capacity-building, online, positioning, social media

Integrating Your Online and Offline Marketing and Fundraising Campaigns

March 9th, 2010 1:00 p.m.- 2:00 p.m.

Like cats and dogs. That’s how many nonprofits treat their offline and online marketing and fundraising campaigns — as separate strategies that either can’t work together or are too much trouble to train to play nice. But research and practical experience show that when you integrate your online and offline communications — and take the multi-channel marketing approach — you get better results from your supporters.

During this webinar, led by Kivi Leroux Miller, Farra Trompeter will guest speak on ways to integrate your offline and online marketing, starting with the communications planning process and good data management. We’ll look at ways to use email to increase direct mail giving, and to use direct mail to increase online giving. We’ll also look at how social media can be used to reinforce work you are doing with supporters in person or through the mail, and how to encourage your offline supporters to connect with you online.

(More)
capacity-building, online, social media

Tweeting for dollars

November 2009
Everyone is using Twitter! Read on to get some great tips on how to run a successful campaign on this rapidly rising social messaging platform. (More)
capacity-building, online, positioning, social media

Do you have a social media policy?

August 2009
Whether you are sparking discussion or others are discussing you, your organization has a presence in social media. (More)
capacity-building, communications strategy, online, personality, social media

Reflections for the NTC — NTEN’s nonprofit technology conference

May 2009
On April 26-28, 2009, Big Duck's Sarah Durham and Farra Trompeter joined over 1,400 nonprofit professionals and consultants in San Francisco, CA for the 2009 NTC (nonprofit technology conference). Read on to get some of their takeaways. (More)
capacity-building, communications strategy, nonprofit management, social media