Managing Your Personal and Professional Brand in Social Media

October 21, 2010, 2:00 p.m.- 3:30 p.m.

You. Your professional life. Your personal life. Social Media. It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, we’ll explore such questions as:

  • How can you leverage the power of social media to build relationships with colleagues, clients, potential employers and the like?
  • How can you harness the conversations that are happening about you and our issues – conversations that we don’t control – to build awareness for your brands and your work?
  • How do you represent yourself while also serving as spokesperson for your organization?
  • What is the big idea you want associated with your own brand and how can you shape that online?
  • Is the online ‘you’ different from the offline/real ‘you?’

    • (More)
    branding, capacity-building, Farra Trompeter, social media

    Managing Your Personal and Professional Brand in Social Media

    October 8, 2010, 9:30 a.m.- 12:30 p.m.
    Who are you and how do you represent yourself online? It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, Farra Trompeter will help you explore the big idea you want associated with your own brand and how can you shape that online. As the communications landscape changes, everyone on staff serves at the organization's spokesperson--not just the executive director or board chair. How you and your colleagues use social media can greatly impact your organization's reputation with key stakeholders. In this workshop, we'll also review all the major social media channels and discuss how you can use them to build relationships. Finally, we'll look at some guidelines you might set for your organization to help set policies for everyone who works for (and therefore represents) you online. (More)
    branding, capacity-building, Farra Trompeter, social media

    Tweeting for dollars

    November 2009
    Everyone is using Twitter! Read on to get some great tips on how to run a successful campaign on this rapidly rising social messaging platform. (More)
    capacity-building, online, positioning, social media

    Do you have a social media policy?

    August 2009
    Whether you are sparking discussion or others are discussing you, your organization has a presence in social media. (More)
    capacity-building, communications strategy, online, personality, social media

    Reflections for the NTC — NTEN’s nonprofit technology conference

    May 2009
    On April 26-28, 2009, Big Duck's Sarah Durham and Farra Trompeter joined over 1,400 nonprofit professionals and consultants in San Francisco, CA for the 2009 NTC (nonprofit technology conference). Read on to get some of their takeaways. (More)
    capacity-building, communications strategy, nonprofit management, social media