Year-End Appeals, Online and Off
Wednesday, September 17, 2008
12:00 p.m.-1:00 p.m. EST
$25 with advance registration
The year-end appeal may be as old as the nonprofit world itself. Finding a fresh approach that donors can relate to — pulling at their heartstrings so that they open their purse strings — remains an annual challenge. Explore ways to add online engagement (web, email, social media, mobile) to increase the amount you raise and attract new donors.
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direct mail, fundraising, website
“Economic-opportunities organization needs to get more personal with visitors and potential donors.”
July 01, 2008
Make it personal.
Sarah Durham and
Farra Trompeter offer suggestions for how a national nonprofit that creates new and sustainable economic opportunities for low-income Americans can improve its website to inspire donors to invest.
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communications strategy, website
What does your website say about you?
May 2008
Your website is often the first — and sometimes the only — place someone goes to learn about your organization. Developing high-quality website copy and content, framed in an easy-to-use design, will be key to your success.
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copywriting, website
501c3Cast
May 12, 2008
Podcast for nonprofit professionals, volunteers, and do-gooders to share information and resources to help them do their jobs better.
(Visit link)
nonprofit management, website
Writing for the web — Less is more
May 01, 2008
What's the difference between writing for print and writing for the web? In this episode, you'll learn to say more with less. Use these best practices and tools to make sure you're getting your message across online.
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copywriting, website
“This small nonprofit’s site needs to convey more warmth, cohesiveness and professionalism.”
May 01, 2008
Spread the warmth.
Sarah Durham and
Farra Trompeter suggest that Lancaster Yeshiva Center transfer some of the warmth from their website's photographs to other areas of their site.
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copywriting, fundraising, website
“Medical facility’s site plays well to patients but could be more donor-friendly.”
March 01, 2008
Don’t forget your donors!
Sarah Durham and
Farra Trompeter applaud the Nevada Cancer Institute’s website for its clear, intuitive navigation and suggest ways in which the site could reach out to donors as effectively as it does to other audiences.
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fundraising, website
“AIDS Organization’s Site Lacks Passion, Power”
January 01, 2008
Organizations generate and sustain support by inspiring an emotional connection with their donors.
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fundraising, website
“What’s the Big Idea?”
November 01, 2007
Knowing and articulating what makes your nonprofit stand out from the crowd is fundamental to creating an effective website.
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positioning, website
“Small Nonprofit Goes Big Online”
September 01, 2007
Small nonprofits don’t need big resources to have maximum impact online.
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website
“One Word: Streamline”
July 01, 2007
Nonprofits can attract more supporters online by streamlining the design and content of their website.
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website
“Anxiety-Free Interaction”
May 01, 2007
By adding interactive elements to their websites, nonprofits can engage program-oriented visitors and potential donors without making a large financial investment.
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website
“Simply Successful”
March 01, 2007
In this article, Big Duck’s
Sarah Durham explains how nonprofits can employ best practices in website usability to craft a website that will stand out and allow users to navigate with ease.
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website
“Snap to Focus”
August 01, 2006
Sarah Durham, Big Duck’s principal and founder, reviews the website of Surgical Eye Expeditions International, offering useful insight as to how nonprofits can use “real content” to build a strong homepage.
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website
“Feel The Burn: How your site can go from not to hot”
April 15, 2006
Careful organization and thoughtful design make for a successful website.
Sarah Durham, Big Duck’s principal, and Ksenia Lobanova, senior designer, talk about ways in which a nonprofit can make their website stand above the rest and serve as an effective fundraising, awareness-raising, and advocacy tool.
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fundraising, website
“Wimpy Web Sites Get Muscle”
February 15, 2006
Nonprofits use many techniques to strengthen their online presence. Big Duck’s principal,
Sarah Durham, describes the challenges presented by a “wimpy” website and explains how best to tackle them.
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website
“Avoid Website Stagnation”
January 01, 2006
Websites are critical tools for communication between nonprofits and their audiences, so keeping your organization’s website up-to-date should be a top priority. Big Duck's
Sarah Durham discusses how to know when your website is ready for an upgrade and what changes you can make such that it influences your audience in the right way.
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fundraising, website
