Looking for ideas and tips to maximize your nonprofit’s communications? Check out Big Duck’s Duck Pond— our free newsletter offering tips, tools, case studies, and other resources to help your organization communicate more effectively. Subscribe here or take a stroll through our recent issues below.

Getting started with social networking

November 2008
With the newest stats indicating that web traffic to social networking sites is on the rise, it’s hard to deny that social networking, social media, and social bookmarking are worth embracing. (More)

Is your organization a Mac or a PC?

October 2008
Exploring your organization's personality is a great place to start if you're considering reshaping your organization's identity. (More)

Case Study: Women’s Sports Foundation Brand Evolution

September 2008
With exciting opportunities on the horizon, the Women's Sports Foundation engaged Big Duck in 2007 to make sure its brand and materials stood out from the crowd and made an impact. (More)

Printing 101: a Guide to Managing the Printing Process

August 2008
Working with a printer for the first time can be hard, but like most challenges, it has a nice reward at the end — a beautiful printed piece that will do wonders for your fundraising, advocacy, or outreach efforts. Here are a few guidelines to make the process a success. (More)
printing

Reaching them where they act

July 2008
Telling a good story means knowing your audience. It's important to know what you want them to do and how to reach them effectively. (More)
fundraising, marketing campaigns, social marketing

The Warm Fuzzy of Giving

June 2008
In this edition of the Duck Pond, we explore the reasons people donate. Keep the following motivators in mind when writing your year-end appeal, email campaign, or online donation pages. (More)
communications, fundraising, marketing campaigns

What does your website say about you?

May 2008
Your website is often the first — and sometimes the only — place someone goes to learn about your organization. Developing high-quality website copy and content, framed in an easy-to-use design, will be key to your success. (More)
copywriting, website

Earth Day 2008: Special Edition Duck Pond

April 2008
In honor of Earth Day, we are offering five suggestions for greening up your nonprofit’s communications and cutting costs along the way. (More)
communications, environment

Case Study: Doubling Donations to a Year-End Appeal

March 2008
Finding a fresh approach to the year-end appeal is an annual challenge for nonprofits. This case study shows how Big Duck nearly doubled the money raised from the Parent Project Muscular Dystrophy appeals of years' past. (More)
fundraising, marketing campaigns

New Year’s resolution: de-jargon in 2008

January 2008
Removing jargon can help break down the barriers between your work, its impact, and how outsiders — like donors — understand and feel about it. (More)
copywriting