Who are you — Personify your organization
October 16, 2008
branding, nonprofit management
Defining your org’s personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate. (8:10)
exercise
- Develop it via a series of interviews with leaders: staff, board, donors, partners, etc.
- What’s your org’s theme song?
- If your org were a person, who would it be?
- Don’t overthink it.
- Visualize the goal/future and work towards it – not necessarily today
- Attributes should be as unique as possible: patriotic, feminist, progressive. These words are valuable because they distinguish.
- Put materials out on table. Ask what personality emerges.